How is your home being described?
A home with views. A WATERFRONT HOME with sweeping views.
An awe-inspiring cliff-side villa with sunset views of the picturesque Caribbean Sea.
Yes, fancy lines do sell fancy homes, according to a 2014 study done by Redfin and Grammarly. And it’s not just over-the-top buzzwords that’ll do the trick, the study found that 43.4% of the people surveyed would be less likely to view a home with improper grammar and misspelled words. The data further shows that real estate priced over $1M tends to sell 3 days sooner and 10% more often at the listed price if the listing is written in full sentences and without grammatical error.
“When buyers are browsing homes for sale, everything about the listing has an impact on their experience,” said Seattle Redfin agent Chad Dierickx. “Photos grab your attention, but the listing description fills in the gaps by helping a buyer understand what photos can’t.” (source)
It’s no wonder then that you’ll typically find high-end listings bloated with buzzwords with a WSJ level of editing while lesser priced listings are riddled with misspelled words, faux pas phrases, an unintelligible industry abbreviations.
The fact of the matter is that words sell.
“You can get a sense of what the transaction will be like based on the listing description. If it’s exceptionally sloppy, then it’s a warning sign of a potentially sloppy transaction,” stated Mickey Conlon, associate real-estate broker with Core in New York. (source)